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But as activity in the app slowed, Secret co-founders David Byttow and Chrys Bader were working on the second version of the service — and it might be the thing that brings Secret back to life.
Secret 2.0 for i Phone and Android is a faster, more text-based version of the service that puts a new emphasis on chat.
"It’s more important what is said than who said it.
Our goal is to facilitate conversation — either in a physical location, or socially, with your friends." About conversation: Secret now enables private, one-on-one messaging between users.
Before, every post was broadcast to the entire Secret network, then filtered into "friend" and "explore" feeds.
Now you see at least two feeds: secrets from your friends, and secrets from your city or school.
And Whisper found itself embroiled in scandal after asked for an update on its progress.
Like other ‘"anonymish" social networks, it offers a compelling mix of sex, drugs, and intrigue.
"Feels better after a nice chat with an old friend," read a post in my feed this week.
And yet, anecdotally at least, gossip also helped to drive people read up on local gossip — but should you?
In an important change, you can choose to share to your location rather than to your friends.
Secret says it supports "thousands" of locations, including many colleges and universities in addition to cities.